Pengertian Kepariwisataan (What's Tourism?) + Rekomendasi Tempat Destinasi Indonesia

PENGERTIAN KEPARIWISATAAN

Salah satu istilah yang digunakan secara “resmi” sebagai nama sebuah kementerian, yaitu Kementerian Kebudayaan dan Pariwisata yang berwenang menangani “kebudayaan” dan “kepariwisataan“, tidak menggunakan istilah “kepariwisataan” melainkan “pariwisata“, berbeda halnya dengan istilah “kebudayaan” yang digunakannya secara berdampingan.
Sementara itu Undang-undang no. 10/Th 2009 (UU no.10/2009) disebutnya sebagai Undang-undang tentang “Kepariwisataan”. Di samping itu, kita sering mendengar dan membaca adanya istilah “obyek wisata” dan “atraksi wisata“. Oleh karena itu tidaklah heran jika banyak pihak yang mempertanyakan akan perbedaan antara wisata, pariwisata dan kepariwisataan. Atas dasar apa pilihan istilah wisata, pariwisata dan kepariwisataan itu digunakan?
Dengan diundangkannya UU no.10/2009 tentang Kepariwisataan, diharapkan penggunaan istilah-istilah itu dilakukan lebih tertib sesuai dengan kaidah-kaidah bahasa sehingga tidak lagi menimbulkan pengertian yang membingungkan.
Di dalam BAB I Ketentuan Umum UU no.10/2009 ditetapkan berbagai ketentuan yang terkait dengan kepariwisataan, di antaranya sebagai berikut.

• WISATA        : adalah kegiatan perjalanan yang dilakukan oleh seorang atau sekelompok orang dengan mengunjungi tempat tertentu untuk tujuan rekreasi, pengembangan pribadi, atau mempelajari keunikan daya tarik wisata yang dikunjungi dalam jangka waktu tertentu;

• WISATAWAN    : adalah orang yang melakukan wisata;

• PARIWISATA    : adalah berbagai macam kegiatan wisata dan didukung berbagai fasilitas serta layanan yang disediakan oleh masyarakat, pengusaha, Pemerintah, dan Pemerintah Daerah;

• KEPARIWISATAAN    : adalah keseluruhan kegiatan yang terkait dengan pariwisata dan bersifat multidimensi serta multidisiplin yang muncul sebagai wujud kebutuhan setiap orang dan negara serta interaksi antara wisatawan dan masyarakat setempat, sesama wisatawan, Pemerintah, Pemerintah Daerah dan pengusaha.

Definisi yang ditentukan dalam UU no.10/2009 tersebut merupakan salah satu definisi di antara sekian banyak definisi yang kita kenal selama ini. Definisi ini dimaksudkan sebagai acuan dalam upaya pengembangan kepariwisataan Indonesia. Tidak berlaku universal.
Diperkenalkannya istilah ‘pariwisata’ dimaksudkan sebagai pengganti ‘tourisme’ (Belanda, Perancis) atau ‘tourism’ (Inggris).

Bila diuraikan menurut arti-katanya, maka ‘pariwisata’ yang berasalkan kata ‘pari’ dan ‘wisata’ dari bahasa Sansekerta, akan berarti sebagai berikut:
Pari: seringkali, berulangkali/berkali-kali; dapat juga berarti ‘umum’ (bandingkan dengan: sidang ‘paripurna’ = sidang umum & lengkap, – umum masalahnya yang dibicarakan dan lengkap anggotanya yang hadir -, bermakna sama dengan “sidang pleno, plenary session/meeting”);
Pariwisata: beberapa perjalanan yang dilakukan secara bersambung/ berantai dari satu tempat ke tempat berikutnya dan diakhiri di tempat keberangkatan (=tour, perjalanan keliling);

Kata ‘pariwisata’ telah berhasil dipopulerkan, pada mulanya diperkenalkan oleh Menteri PDPTP (Perhubungan, Pos, Telekomunikasi & Pariwisata), pada waktu ituLet.Jen. Djatikusumo, dalam kesempatan Musyawarah Nasional Tourisme II di Tretes, Jawa Timur, pada tahun 1958.

Wisata: pergi (to go, kata kerja), bepergian (to travel, kata kerja); dapat juga berarti ‘perjalanan’ (travel, kata benda);

Menurut Undang Undang No. 10/2009 tentang Kepariwisataan, yang dimaksud dengan pariwisata adalah berbagai macam kegiatan wisata yang didukung oleh berbagai fasilitas serta layanan yang disediakan masyarakat, pengusaha, Pemerintah dan Pemerintah Daerah.

 So, these are some cool destination you might wanna go to 

1. Gili Trawangan, Bali.

Gili Trawangan merupakan pulau terbesar diantara ketiga pulu Gili yang terletak di sebelah barat Laut Lombok. Pulau Gili Trawangan juga memiliki ketinggian cukup signifikan jika dibanding dua pulau gili lainnya. Pulau gili merupakan deretan pulau-pulau sangat kecil, dimana Gili Trawangan sebagai pulau terbesar hanya memiliki panjang sekitar 3 kilometer dan lebar 2 kilometer. Pulau tersebut dihuni oleh sekitar 800 jiwa, dimana bagian paling padat terdapat pada bagian timur pulau. Dibanding dua pulau gili lainnya, Gili Trawangan juga memiliki fasilitas pariwisata yang lebih lengkap dan beragam.

Gili Trawangan merupakan tempat wisata yang memiliki nuansa pesta lebih kental dibanding dua pulau gili lain, Gili Meno dan Gili Air. Hampir sepanjang malam selalu diadakan acara-acara pesta yang dirotasi di beberapa tempat keramaian. Wilayah perairannya memiliki panorama laut cukup memukau, sehingga menjadi salah satu tempat dengan potensi wisata bahari yang cukup besar. Beberapa aktivitas wisata yang cukup populer di pulau ini adalah scuba diving, snorkeling, bermain kayak, berselancar, hingga berkuda mengelilingi pulau sambil menikmati suasana yang masih cukup alami.

Salah satu keunikan yang menjadi daya tarik di kawasan Gili Trawangan adalah tidak terdapatnya kendaraan bermotor. Peraturan lokal yang melarang kendaraan bermotor masuk ke daerah ini tentu menjadi daya tarik tersendiri bagi para wisatawan. Di era yang serba modern saat ini, masih ada daerah yang tidak memperbolehkan teknologi transportasi darat ini masuk. Tak mengherankan, jika kawasan ini masih sangat asri, jauh dari polusi kendaraan bermotor, sehingga memberikan suasana nyaman dan segar.

Sarana transportasi darat di kawasan ini masih sangat sederhana, umumnya masyarakat menggunakan sepeda atau cidomo (kereta kuda sederhana). Jika wisatawan ingin berkeliling di pulau ini, dapat menggunakan sepeda yang banyak disewakan oleh warga setempat. Sedangkan sarana transportasi antar pulau Gili biasanya menggunakan kapal bermotor atau speedboat.

Selain potensi dan daya tarik di atas, pantai di Pulau Gili Trawangan juga memiliki kelebihan dibanding pantai-pantai wisata lain, yaitu pengunjung dapat menikmati sunset dan sunrise tanpa harus berpindah tempat ke pantai lain. Saat pagi hari, wisatawan dapat menikmati pesona sunrise yang sangat indah dengan semburat sinarnya yang memancar ke langit. Sedangkan sore harinya, wisatawan dapat menikmati keindahan sunset yang sangat agung, dengan kemilau warna emasnya menghiasi langit yang perlahan mulai gelap. Di tempat wisata ini, wisatawan juga dapat menonton pertunjukan bela diri tradisional, presean, yang juga dikenal dengan nama stick fighting. Pertunjukan ini biasanya dapat ditemukan di sekitar pasar seni Gili Trawangan.

2.Janjang Saribu, Bukittinggi, Sumatra Barat

Wisata Janjang Saribu (Jenjang Seribu) yang ada di Bukittinggi. Tempat wisata baru di Ngarai Sianok yang diresmikan di tahun 2013 ini memang mirip sekali dengan Tembok Raksasa Cina, terdiri dari jalan setapak membelah tebing-tebing dan pemandangan di sekeliling yang nggak mudah dilupakan karena sangat menawan hati. Berjalan di Janjang Saribu kamu dapat melihat monyet-monyet bergelantungan dan melompat dari pohon ke pohon, atau kicauan beberapa jenis burung yang udah langka. Udaranya masih bersih dan segar, jauh dari polusi khas kota besar.

Janjang Saribu dulunya adalah semacam jalan setapak yang dipakai masyarakat sekitar untuk mengambil air, dan jalannya pun masih berupa jalan tanah tanpa pagar di kanan kirinya. Sekarang Janjang Saribu udah dilengkapi dengan camping ground, kolam pancing dan beberapa fasilitas lain untuk menambah kenyamanan wisatawan yang ingin menikmati indahnya Gunung Marapi dan Singgalang di kejauhan.

Daya Tarik Janjang Saribu Bukittinggi

Dalam menikmati kunjungan ke janjang saribu bukittinggi, tentu saja harus mengetahui terlebih dahulu tentang deskripsi dari tempat wisata ini. Wisatawan biasanya ingin merasakan sebuah sensasi berkunjung ke Tembok Besar Cina, namun dengan versi kota Bukittinggi. Bila dilihat secara sepintas, tentu saja ada banyak deretan anak tangga yang cukup panjang pada kawasan atau daerah Koto Gadang. Panjang dari anak tangga tersebut mencapai atau membentang ke kawasan bawah Ngarai Sianok. Jalan anak tangga tersebut diberi nama Janjang Saribu, atau yang berarti tangga seribu. Faktanya, panjang dari janjang ini adalah 780 meter, dari ujung ke ujung. Dulunya tempat ini dianggap remeh oleh orang. Akan tetapi setelah dilakukan renovasi sana-sini, bangunan menjadi terlihat baru dan lebih menarik. Dengan demikian, semakin banyak saja sekarang ini orang yang memanfaatkan kawasan wisata tersebut untuk berlibur, atau bahkan sekedar berfoto-foto saja. Sedangkan untuk lebar dari janjang saribu itu sendiri adalah 2 meter.

3.Kota Tua, Jakarta

 

Kota Tua adalah salah satu kawasan di Jakarta, tepatnya di Jakarta Kota yang menjadi sebuah destinasi wisata sejarah terkenal di ibu kota. Wisata Kota Tua ini dapat memberikan Anda berbagai nilai sejarah serta cerita di balik berdiri megahnya ibu kota Indonesia ini sekarang. Selain itu, Kota Tua juga bisa menjadi destinasi wisata yang menarik untuk dijadikan latar belakang foto atau hunting foto, karena nuansa vintage atau kuno zaman Belanda yang ada di sana. Tak heran jika Kota Tua sering dijadikan latar belakang untuk photo session, pre wedding atau foto buku tahunan. Kawasan yang berdiri di atas lahan seluas 139 hektar ini didominasi oleh berbagai bangunan dengan arsitektur Eropa serta China yang berasal dari abad ke-17 hingga abad ke-20. Di sini, Anda bisa mengagumi karya arsitektur bangunan-bangunan kolonial Belanda yang masih berdiri gagah hingga sekarang.

Awal cerita dari Kota Tua adalah sebuah kawasan yang didirikan oleh kolonial Belanda dengan nama Kota Batavia. Kota Batavia ini berdiri di atas wilayah yang bernama Jayakarta (kini Jakarta) dari tahun 1527 hingga tahun 1619. Kota ini kemudian menjadi pilihan kolonial Belanda karena letaknya dekat dengat pelabuhan Kesultanan Banten yang diberi nama pelabuhan Sunda Kalapa. Kota Batavia ini kemudian dijuluki sebagai “The Pearl of East” atau yang memiliki arti “Mutiara dari Timur” oleh James Cook, seorang penjelajah terkenal dari Inggris. Ia terpesona dengan pemandangan kota yang memiliki bangunan serta tata ruang kota yang indah menyerupai kota Amsterdam di Belanda. Dan memang benar, kolonial Belanda dulunya merencanakan Kota Batavia sebagai salinan dari ibu kota Belanda tersebut.

Jayakarta yang kemudian diserang oleh VOC Belanda pada tahun 1620, diubah namanya menjadi Batavia dan ditetapkan pusat kotanya di kawasan Kota Tua ini. Dari sanalah dulunya VOC mengendalikan semua kegiatan, seperti kegiatan politik, militer serta perdagangan. Areal kota Batavia juga diperluas mencapai 846 hektar dari 139 hektar. Areal kota Batavia ini mencakup Pelabuhan Sunda Kelapa, Pecinan Glodok dan Pasar Ikan, namun pusat kota sendiri masih berada di kawasan bangunan Balaikota dan Museum Fatahillah. Barulah setelah Jepang datang dan menaklukkan Indonesia, nama Batavia diubah menjadi kota Jakarta hingga kini.

Di sini, Anda dapat mempelajari sejarah berdirinya kota Jakarta yang dulunya berangkat dari Kota Tua yang sekarang. Untuk menikmati wisata Kota Tua, Anda bisa berjalan kaki mengelilingi kawasannya. Jika lelah, Anda juga bisa menyewa sepeda tua yang tersedia di sini agar perjalanan wisata menjadi lebih seru. Jangan lupa membawa kamera untuk mengabadikan keindahan bangunan-bangunan berarsitektur tempo dulu di sini, ya! Di kawasan Kota Tua, terdapat enam lokasi penuh nilai sejarah yang wajib Anda sambangi. Di antaranya adalah Pelabuhan Sunda Kelapa, tiga bangunan utama di Kota Tua yaitu Museum Fatahillah, Museum Seni Rupa dan Museum Wayang, dan dua bangunan lain yaitu Museum Mandiri serta Stasiun Kereta Api Kota.

Source: 

http://caretourism.wordpress.com/2010/08/12/pengertian-dasar-kepariwisataan/

http://id.wikipedia.org/wiki/Pariwisata

http://960606net.blogspot.com/2015/03/pengertian-kepariwisataan.html?m=1

(Video) Drugs Campaign

40 Basic Ads Persuasion Techniques

1. Association. This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc. The media message doesn’t make explicit claims that you’ll get these things; the association is implied. Association can be a very powerful technique. A good ad can create a strong emotional response and then associate that feeling with a brand (family = Coke, victory = Nike). This process is known as emotional transfer. Several of the persuasion techniques below, like Beautiful people, Warm & fuzzy, Symbols and Nostalgia, are specific types of association.

2. Bandwagon. Many ads show lots of people using the product, implying that "everyone is doing it" (or at least, "all the cool people are doing it"). No one likes to be left out or left behind, and these ads urge us to "jump on the bandwagon.” Politicians use the same technique when they say, "The American people want..." How do they know?

ex:

Whatsapp commercial

3. Beautiful people. Beautiful people uses good-looking models (who may also be celebrities) to attract our attention. This technique is extremely common in ads, which may also imply (but never promise!) that we’ll look like the models if we use the product.

4. Bribery. This technique tries to persuade us to buy a product by promising to give us something else, like a discount, a rebate, a coupon, or a "free gift.” Sales, special offers, contests, and sweepstakes are all forms of bribery. Unfortunately, we don’t really get something for free -- part of the sales price covers the cost of the bribe.

5. Celebrities. (A type of Testimonial – the opposite of Plain folks.) We tend to pay attention to famous people. That’s why they’re famous! Ads often use celebrities to grab our attention. By appearing in an ad, celebrities implicitly endorse a product; sometimes the endorsement is explicit. Many people know that companies pay celebrities a lot of money to appear in their ads (Nike’s huge contracts with leading athletes, for example, are well known) but this type of testimonial still seems to be effective.

6. Experts. (A type of Testimonial.) We rely on experts to advise us about things that we don’t know ourselves. Scientists, doctors, professors and other professionals often appear in ads and advocacy messages, lending their credibility to the product, service, or idea being sold. Sometimes, “plain folks” can also be experts, as when a mother endorses a brand of baby powder or a construction worker endorses a treatment for sore muscles.

7. Explicit claims. Something is "explicit" if it is directly, fully, and/or clearly expressed or demonstrated. For example, some ads state the price of a product, the main ingredients, where it was made, or the number of items in the package – these are explicit claims. So are specific, measurable promises about quality, effectiveness, or reliability, like “Works in only five minutes!” Explicit claims can be proven true or false through close examination or testing, and if they’re false, the advertiser can get in trouble. It can be surprising to learn how few ads make explicit claims. Most of them try to persuade us in ways that cannot be proved or disproved. 

 

8. Fear. This is the opposite of the Association technique. It uses something disliked or feared by the intended audience (like bad breath, failure, high taxes or terrorism) to promote a "solution.” Ads use fear to sell us products that claim to prevent or fix the problem. Politicians and advocacy groups stoke our fears to get elected or to gain support.

          

9. Humor. Many ads use humor because it grabs our attention and it’s a powerful persuasion technique. When we laugh, we feel good. Advertisers make us laugh and then show us their product or logo because they’re trying to connect that good feeling to their product. They hope that when we see their product in a store, we’ll subtly re-experience that good feeling and select their product. Advocacy messages (and news) rarely use humor because it can undermine their credibility; an exception is political satire.

       

10. Intensity. The language of ads is full of intensifiers, including superlatives (greatest, best, most, fastest, lowest prices), comparatives (more, better than, improved, increased, fewer calories), hyperbole (amazing, incredible, forever), exaggeration, and many other ways to hype the product.

       

11. Maybe. Unproven, exaggerated or outrageous claims are commonly preceded by "weasel words" such as may, might, can, could, some, many, often, virtually, as many as, or up to. Watch for these words if an offer seems too good to be true. Commonly, the Intensity and Maybe techniques are used together, making the whole thing meaningless.

       

12. Plain folks. (A type of Testimonial – the opposite of Celebrities.) This technique works because we may believe a "regular person" more than an intellectual or a highly-paid celebrity. It’s often used to sell everyday products like laundry detergent because we can more easily see ourselves using the product, too. The Plain folks technique strengthens the down-home, "authentic" image of products like pickup trucks and politicians. Unfortunately, most of the "plain folks" in ads are actually paid actors carefully selected because they look like "regular people.”

13. Repetition. Advertisers use repetition in two ways: Within an ad or advocacy message, words, sounds or images may be repeated to reinforce the main point. And the message itself (a TV commercial, a billboard, a website banner ad) may be displayed many times. Even unpleasant ads and political slogans work if they are repeated enough to pound their message into our minds.

14. Testimonials. Media messages often show people testifying about the value or quality of a product, or endorsing an idea. They can be experts, celebrities, or plain folks. We tend to believe them because they appear to be a neutral third party (a pop star, for example, not the lipstick maker, or a community member instead of the politician running for office.) This technique works best when it seems like the person “testifying” is doing so because they genuinely like the product or agree with the idea. Some testimonials may be less effective when we recognize that the person is getting paid to endorse the product.

15. Warm & fuzzy. This technique uses sentimental images (especially of families, kids and animals) to stimulate feelings of pleasure, comfort, and delight. It may also include the use of soothing music, pleasant voices, and evocative words like "cozy" or "cuddly.” The Warm & fuzzy 

16. The Big Lie. According to Adolf Hitler, one of the 20th century’s most dangerous propagandists, people are more suspicious of a small lie than a big one. The Big Lie is more than exaggeration or hype; it’s telling a complete falsehood with such confidence and charisma that people believe it. Recognizing The Big Lie requires "thinking outside the box" of conventional wisdom and asking the questions other people don’t ask.

17. Charisma. Sometimes, persuaders can be effective simply by appearing firm, bold, strong, and confident. This is particularly true in political and advocacy messages. People often follow charismatic leaders even when they disagree with their positions on issues that affect them.

18. Euphemism. While the Glittering generalities and Name-calling techniques arouse audiences with vivid, emotionally suggestive words, Euphemism tries to pacify audiences in order to make an unpleasant reality more palatable. Bland or abstract terms are used instead of clearer, more graphic words. Thus, we hear about corporate "downsizing" instead of "layoffs," or "enhanced interrogation techniques" instead of "torture.”

19. Extrapolation. Persuaders sometimes draw huge conclusions on the basis of a few small facts. Extrapolation works by ignoring complexity. It’s most persuasive when it predicts something we hope can or will be true.

20. Flattery. Persuaders love to flatter us. Politicians and advertisers sometimes speak directly to us: "You know a good deal when you see one." "You expect quality." "You work hard for a living." "You deserve it." Sometimes ads flatter us by showing people doing stupid things, so that we’ll feel smarter or superior. Flattery works because we like to be praised and we tend to believe people we like. (We’re sure that someone as brilliant as you will easily understand this technique!) 

21. Glittering generalities. This is the use of so-called "virtue words" such as civilization, democracy, freedom, patriotism, motherhood, fatherhood, science, health, beauty, and love. Persuaders use these words in the hope that we will approve and accept their statements without examining the evidence. They hope that few people will ask whether it’s appropriate to invoke these concepts, while even fewer will ask what these concepts really mean.

for example, just like this one

or this one

22. Name-calling. This technique links a person or idea to a negative symbol (liar, creep, gossip, etc.). It’s the opposite of Glittering generalities. Persuaders use Name-calling to make us reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence. A subtler version of this technique is to use adjectives with negative connotations (extreme, passive, lazy, pushy, etc.) Ask yourself: Leaving out the name-calling, what are the merits of the idea itself? here's an example

watch this one

23. New. We love new things and new ideas, because we tend to believe they’re better than old things and old ideas. That’s because the dominant culture in the United States (and many other countries) places great faith in technology and progress. But sometimes, new products and new ideas lead to new and more difficult problems. for example:

the newest iPhone 6

24. Nostalgia. This is the opposite of the New technique. Many advertisers invoke a time when life was simpler and quality was supposedly better ("like Mom used to make"). Politicians promise to bring back the "good old days" and restore "tradition." But whose traditions are being restored? Who did they benefit, and who did they harm? This technique works because people tend to forget the bad parts of the past, and remember the good. 

this one is from Indonesia, check this one out

25. Rhetorical questions. These are questions designed to get us to agree with the speaker. They are set up so that the “correct” answer is obvious. ("Do you want to get out of debt?" "Do you want quick relief from headache pain?" and "Should we leave our nation vulnerable to terrorist attacks?" are all rhetorical questions.) Rhetorical questions are used to build trust and alignment before the sales pitch.

26. Scientific evidence. This is a particular application of the Expert technique. It uses the paraphernalia of science (charts, graphs, statistics, lab coats, etc.) to "prove" something. It often works because many people trust science and scientists. It’s important to look closely at the "evidence," however, because it can be misleading.

27. Simple solution. Life is complicated. People are complex. Problems often have many causes, and they’re not easy to solve. These realities create anxiety for many of us. Persuaders offer relief by ignoring complexity and proposing a Simple solution. Politicians claim one policy change (lower taxes, a new law, a government program) will solve big social problems. Advertisers take this strategy even further, suggesting that a deodorant, a car, or a brand of beer will make you beautiful, popular and successful.

28. Slippery slope. This technique combines Extrapolation and Fear. Instead of predicting a positive future, it warns against a negative outcome. It argues against an idea by claiming it’s just the first step down a “slippery slope” toward something the target audience opposes. ("If we let them ban smoking in restaurants because it’s unhealthy, eventually they’ll ban fast food, too." This argument ignores the merits of banning smoking in restaurants.) The Slippery slope technique is commonly used in political debate, because it’s easy to claim that a small step will lead to a result most people won’t like, even though small steps can lead in many directions.

29. Symbols. Symbols are words or images that bring to mind some larger concept, usually one with strong emotional content, such as home, family, nation, religion, gender, or lifestyle. Persuaders use the power and intensity of symbols to make their case. But symbols can have different meanings for different people. Hummer SUVs are status symbols for some people, while to others they are symbols of environmental irresponsibility. 

30. Ad hominem. Latin for "against the man," the ad hominem technique responds to an argument by attacking the opponent instead of addressing the argument itself. It’s also called "attacking the messenger.” It works on the belief that if there’s something wrong or objectionable about the messenger, the message must also be wrong.

31. Analogy. An analogy compares one situation with another. A good analogy, where the situations are reasonably similar, can aid decision-making. A weak analogy may not be persuasive, unless it uses emotionally-charged images that obscure the illogical or unfair comparison.

32. Card stacking. No one can tell the whole story; we all tell part of the story. Card stacking, however, deliberately provides a false context to give a misleading impression. It "stacks the deck," selecting only favorable evidence to lead the audience to the desired conclusion.

33. Cause vs. Correlation. While understanding true causes and true effects is important, persuaders can fool us by intentionally confusing correlation with cause. For example: Babies drink milk. Babies cry. Therefore, drinking milk makes babies cry.

34. Denial. This technique is used to escape responsibility for something that is unpopular or controversial. It can be either direct or indirect. A politician who says, "I won’t bring up my opponent’s marital problems," has just brought up the issue without sounding mean.

35. Diversion. This technique diverts our attention from a problem or issue by raising a separate issue, usually one where the persuader has a better chance of convincing us. Diversion is often used to hide the part of the story not being told. It is also known as a “red herring.”

36. Group dynamics. We are greatly influenced by what other people think and do. We can get carried away by the potent atmosphere of live audiences, rallies, or other gatherings. Group dynamics is a more intense version of the Majority belief and Bandwagon techniques.

37. Majority belief. This technique is similar to the Bandwagon technique. It works on the assumption that if most people believe something, it must be true. That’s why polls and survey results are so often used to back up an argument, even though pollsters will admit that responses vary widely depending on how one asks the question.

38. Scapegoating. Extremely powerful and very common in political speech, Scapegoating blames a problem on one person, group, race, religion, etc. Some people, for example, claim that undocumented (“illegal”) immigrants are the main cause of unemployment in the United States, even though unemployment is a complex problem with many causes. Scapegoating is a particularly dangerous form of the Simple solution technique. 

39. Straw man. This technique builds up an illogical or deliberately damaged idea and presents it as something that one’s opponent supports or represents. Knocking down the "straw man" is easier than confronting the opponent directly.

40. Timing. Sometimes a media message is persuasive not because of what it says, but because of when it’s delivered. This can be as simple as placing ads for flowers and candy just before Valentine’s Day, or delivering a political speech right after a major news event. Sophisticated ad campaigns commonly roll out carefully-timed phases to grab our attention, stimulate desire, and generate a response. 

Life Insurance commercial analysis

Hey you guys!! it's been a long time since the last post, so yeah i got an assignment to analyze a commercial and look for the connection between the commercial and 'Life Insurance' , the commercial titled "Silence Of Love : Thai Life Insurance Commercial" 

This commercial presented by MUANG THAI LIFE INSURANCE

WHAT IS MUANG THAI LIFE INSURANCE?

Muang Thai Life Insurance Co., Ltd. is a Thai life insurance company based in Bangkok. The company’s headquarters is at street no. 250, Rachadaphisek Road, Huay Kwang.The company was officially founded on 6 April 1951. The first headquarters of the company was on Suapa Road, Bangkok. One of the founders was Chulind Lamsam, Managing Director, along with business associates and high-ranking officers in the government sector. The company served as a source of fund for the government sector. Also the company offered long-term savings. This helped in the efforts to develop economic, trade and industrial sectors of the country.The company was the first life insurance company to be appointed under the royal patronage of King Bhumibol Adulyadej, which entitled the company to bear on all company’s documents the royal Garuda emblem. Muang Thai Life Assurance was also the first life insurance company that attained the International Standard Certification ISO 9001:2000. The company continued to grow and in the year 2010 had a countrywide network of more than 250 branches, including agency offices. The chairman was Photipong Lamsam, Sara Lamsam was Director- President and Chief Executive Officer.

Source           : http://en.wikipedia.org/wiki/Muang_Thai_Life_Assurance

Extrnal link   : Muang Thai life Assurance

Muang Thai life Assurance

As we see, the girl hates her father so much because of his deaf, she just wants a normal father just like everyone else, someone that understand what she's saying, and listen to her, one day on her birthday, she decided to committed suicide, while her father waits for her to celebrate her birthday, the father found his daughter had cut her wrist, he immediately bring his lovely daughter to the hospital and look for help.

her father wants the doctor to help her, and he would give anything for his daughter life, then he sacrifices himself and donate his blood for his daughter, his daughter saved but not for his life, then she realized that her father is the best father she ever had despite of his lack.

THE CONNECTION BETWEEN THE COMMERCIAL AND LIFE INSURANCE

the connection is, Everyone must have a life insurance, so if someday something bad happen such as accident, death, etc we will not feeling bothered, the life insurance will help without paying and you will have a secure life

So, that was my analysis about the commercial, i hope you enjoyed reading it, thanks. and don't forget to leave the comment below, see you next time!