(Video) Drugs Campaign

40 Basic Ads Persuasion Techniques

1. Association. This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc. The media message doesn’t make explicit claims that you’ll get these things; the association is implied. Association can be a very powerful technique. A good ad can create a strong emotional response and then associate that feeling with a brand (family = Coke, victory = Nike). This process is known as emotional transfer. Several of the persuasion techniques below, like Beautiful people, Warm & fuzzy, Symbols and Nostalgia, are specific types of association.

2. Bandwagon. Many ads show lots of people using the product, implying that "everyone is doing it" (or at least, "all the cool people are doing it"). No one likes to be left out or left behind, and these ads urge us to "jump on the bandwagon.” Politicians use the same technique when they say, "The American people want..." How do they know?

ex:

Whatsapp commercial

3. Beautiful people. Beautiful people uses good-looking models (who may also be celebrities) to attract our attention. This technique is extremely common in ads, which may also imply (but never promise!) that we’ll look like the models if we use the product.

4. Bribery. This technique tries to persuade us to buy a product by promising to give us something else, like a discount, a rebate, a coupon, or a "free gift.” Sales, special offers, contests, and sweepstakes are all forms of bribery. Unfortunately, we don’t really get something for free -- part of the sales price covers the cost of the bribe.

5. Celebrities. (A type of Testimonial – the opposite of Plain folks.) We tend to pay attention to famous people. That’s why they’re famous! Ads often use celebrities to grab our attention. By appearing in an ad, celebrities implicitly endorse a product; sometimes the endorsement is explicit. Many people know that companies pay celebrities a lot of money to appear in their ads (Nike’s huge contracts with leading athletes, for example, are well known) but this type of testimonial still seems to be effective.

6. Experts. (A type of Testimonial.) We rely on experts to advise us about things that we don’t know ourselves. Scientists, doctors, professors and other professionals often appear in ads and advocacy messages, lending their credibility to the product, service, or idea being sold. Sometimes, “plain folks” can also be experts, as when a mother endorses a brand of baby powder or a construction worker endorses a treatment for sore muscles.

7. Explicit claims. Something is "explicit" if it is directly, fully, and/or clearly expressed or demonstrated. For example, some ads state the price of a product, the main ingredients, where it was made, or the number of items in the package – these are explicit claims. So are specific, measurable promises about quality, effectiveness, or reliability, like “Works in only five minutes!” Explicit claims can be proven true or false through close examination or testing, and if they’re false, the advertiser can get in trouble. It can be surprising to learn how few ads make explicit claims. Most of them try to persuade us in ways that cannot be proved or disproved. 

 

8. Fear. This is the opposite of the Association technique. It uses something disliked or feared by the intended audience (like bad breath, failure, high taxes or terrorism) to promote a "solution.” Ads use fear to sell us products that claim to prevent or fix the problem. Politicians and advocacy groups stoke our fears to get elected or to gain support.

          

9. Humor. Many ads use humor because it grabs our attention and it’s a powerful persuasion technique. When we laugh, we feel good. Advertisers make us laugh and then show us their product or logo because they’re trying to connect that good feeling to their product. They hope that when we see their product in a store, we’ll subtly re-experience that good feeling and select their product. Advocacy messages (and news) rarely use humor because it can undermine their credibility; an exception is political satire.

       

10. Intensity. The language of ads is full of intensifiers, including superlatives (greatest, best, most, fastest, lowest prices), comparatives (more, better than, improved, increased, fewer calories), hyperbole (amazing, incredible, forever), exaggeration, and many other ways to hype the product.

       

11. Maybe. Unproven, exaggerated or outrageous claims are commonly preceded by "weasel words" such as may, might, can, could, some, many, often, virtually, as many as, or up to. Watch for these words if an offer seems too good to be true. Commonly, the Intensity and Maybe techniques are used together, making the whole thing meaningless.

       

12. Plain folks. (A type of Testimonial – the opposite of Celebrities.) This technique works because we may believe a "regular person" more than an intellectual or a highly-paid celebrity. It’s often used to sell everyday products like laundry detergent because we can more easily see ourselves using the product, too. The Plain folks technique strengthens the down-home, "authentic" image of products like pickup trucks and politicians. Unfortunately, most of the "plain folks" in ads are actually paid actors carefully selected because they look like "regular people.”

13. Repetition. Advertisers use repetition in two ways: Within an ad or advocacy message, words, sounds or images may be repeated to reinforce the main point. And the message itself (a TV commercial, a billboard, a website banner ad) may be displayed many times. Even unpleasant ads and political slogans work if they are repeated enough to pound their message into our minds.

14. Testimonials. Media messages often show people testifying about the value or quality of a product, or endorsing an idea. They can be experts, celebrities, or plain folks. We tend to believe them because they appear to be a neutral third party (a pop star, for example, not the lipstick maker, or a community member instead of the politician running for office.) This technique works best when it seems like the person “testifying” is doing so because they genuinely like the product or agree with the idea. Some testimonials may be less effective when we recognize that the person is getting paid to endorse the product.

15. Warm & fuzzy. This technique uses sentimental images (especially of families, kids and animals) to stimulate feelings of pleasure, comfort, and delight. It may also include the use of soothing music, pleasant voices, and evocative words like "cozy" or "cuddly.” The Warm & fuzzy 

16. The Big Lie. According to Adolf Hitler, one of the 20th century’s most dangerous propagandists, people are more suspicious of a small lie than a big one. The Big Lie is more than exaggeration or hype; it’s telling a complete falsehood with such confidence and charisma that people believe it. Recognizing The Big Lie requires "thinking outside the box" of conventional wisdom and asking the questions other people don’t ask.

17. Charisma. Sometimes, persuaders can be effective simply by appearing firm, bold, strong, and confident. This is particularly true in political and advocacy messages. People often follow charismatic leaders even when they disagree with their positions on issues that affect them.

18. Euphemism. While the Glittering generalities and Name-calling techniques arouse audiences with vivid, emotionally suggestive words, Euphemism tries to pacify audiences in order to make an unpleasant reality more palatable. Bland or abstract terms are used instead of clearer, more graphic words. Thus, we hear about corporate "downsizing" instead of "layoffs," or "enhanced interrogation techniques" instead of "torture.”

19. Extrapolation. Persuaders sometimes draw huge conclusions on the basis of a few small facts. Extrapolation works by ignoring complexity. It’s most persuasive when it predicts something we hope can or will be true.

20. Flattery. Persuaders love to flatter us. Politicians and advertisers sometimes speak directly to us: "You know a good deal when you see one." "You expect quality." "You work hard for a living." "You deserve it." Sometimes ads flatter us by showing people doing stupid things, so that we’ll feel smarter or superior. Flattery works because we like to be praised and we tend to believe people we like. (We’re sure that someone as brilliant as you will easily understand this technique!) 

21. Glittering generalities. This is the use of so-called "virtue words" such as civilization, democracy, freedom, patriotism, motherhood, fatherhood, science, health, beauty, and love. Persuaders use these words in the hope that we will approve and accept their statements without examining the evidence. They hope that few people will ask whether it’s appropriate to invoke these concepts, while even fewer will ask what these concepts really mean.

for example, just like this one

or this one

22. Name-calling. This technique links a person or idea to a negative symbol (liar, creep, gossip, etc.). It’s the opposite of Glittering generalities. Persuaders use Name-calling to make us reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence. A subtler version of this technique is to use adjectives with negative connotations (extreme, passive, lazy, pushy, etc.) Ask yourself: Leaving out the name-calling, what are the merits of the idea itself? here's an example

watch this one

23. New. We love new things and new ideas, because we tend to believe they’re better than old things and old ideas. That’s because the dominant culture in the United States (and many other countries) places great faith in technology and progress. But sometimes, new products and new ideas lead to new and more difficult problems. for example:

the newest iPhone 6

24. Nostalgia. This is the opposite of the New technique. Many advertisers invoke a time when life was simpler and quality was supposedly better ("like Mom used to make"). Politicians promise to bring back the "good old days" and restore "tradition." But whose traditions are being restored? Who did they benefit, and who did they harm? This technique works because people tend to forget the bad parts of the past, and remember the good. 

this one is from Indonesia, check this one out

25. Rhetorical questions. These are questions designed to get us to agree with the speaker. They are set up so that the “correct” answer is obvious. ("Do you want to get out of debt?" "Do you want quick relief from headache pain?" and "Should we leave our nation vulnerable to terrorist attacks?" are all rhetorical questions.) Rhetorical questions are used to build trust and alignment before the sales pitch.

26. Scientific evidence. This is a particular application of the Expert technique. It uses the paraphernalia of science (charts, graphs, statistics, lab coats, etc.) to "prove" something. It often works because many people trust science and scientists. It’s important to look closely at the "evidence," however, because it can be misleading.

27. Simple solution. Life is complicated. People are complex. Problems often have many causes, and they’re not easy to solve. These realities create anxiety for many of us. Persuaders offer relief by ignoring complexity and proposing a Simple solution. Politicians claim one policy change (lower taxes, a new law, a government program) will solve big social problems. Advertisers take this strategy even further, suggesting that a deodorant, a car, or a brand of beer will make you beautiful, popular and successful.

28. Slippery slope. This technique combines Extrapolation and Fear. Instead of predicting a positive future, it warns against a negative outcome. It argues against an idea by claiming it’s just the first step down a “slippery slope” toward something the target audience opposes. ("If we let them ban smoking in restaurants because it’s unhealthy, eventually they’ll ban fast food, too." This argument ignores the merits of banning smoking in restaurants.) The Slippery slope technique is commonly used in political debate, because it’s easy to claim that a small step will lead to a result most people won’t like, even though small steps can lead in many directions.

29. Symbols. Symbols are words or images that bring to mind some larger concept, usually one with strong emotional content, such as home, family, nation, religion, gender, or lifestyle. Persuaders use the power and intensity of symbols to make their case. But symbols can have different meanings for different people. Hummer SUVs are status symbols for some people, while to others they are symbols of environmental irresponsibility. 

30. Ad hominem. Latin for "against the man," the ad hominem technique responds to an argument by attacking the opponent instead of addressing the argument itself. It’s also called "attacking the messenger.” It works on the belief that if there’s something wrong or objectionable about the messenger, the message must also be wrong.

31. Analogy. An analogy compares one situation with another. A good analogy, where the situations are reasonably similar, can aid decision-making. A weak analogy may not be persuasive, unless it uses emotionally-charged images that obscure the illogical or unfair comparison.

32. Card stacking. No one can tell the whole story; we all tell part of the story. Card stacking, however, deliberately provides a false context to give a misleading impression. It "stacks the deck," selecting only favorable evidence to lead the audience to the desired conclusion.

33. Cause vs. Correlation. While understanding true causes and true effects is important, persuaders can fool us by intentionally confusing correlation with cause. For example: Babies drink milk. Babies cry. Therefore, drinking milk makes babies cry.

34. Denial. This technique is used to escape responsibility for something that is unpopular or controversial. It can be either direct or indirect. A politician who says, "I won’t bring up my opponent’s marital problems," has just brought up the issue without sounding mean.

35. Diversion. This technique diverts our attention from a problem or issue by raising a separate issue, usually one where the persuader has a better chance of convincing us. Diversion is often used to hide the part of the story not being told. It is also known as a “red herring.”

36. Group dynamics. We are greatly influenced by what other people think and do. We can get carried away by the potent atmosphere of live audiences, rallies, or other gatherings. Group dynamics is a more intense version of the Majority belief and Bandwagon techniques.

37. Majority belief. This technique is similar to the Bandwagon technique. It works on the assumption that if most people believe something, it must be true. That’s why polls and survey results are so often used to back up an argument, even though pollsters will admit that responses vary widely depending on how one asks the question.

38. Scapegoating. Extremely powerful and very common in political speech, Scapegoating blames a problem on one person, group, race, religion, etc. Some people, for example, claim that undocumented (“illegal”) immigrants are the main cause of unemployment in the United States, even though unemployment is a complex problem with many causes. Scapegoating is a particularly dangerous form of the Simple solution technique. 

39. Straw man. This technique builds up an illogical or deliberately damaged idea and presents it as something that one’s opponent supports or represents. Knocking down the "straw man" is easier than confronting the opponent directly.

40. Timing. Sometimes a media message is persuasive not because of what it says, but because of when it’s delivered. This can be as simple as placing ads for flowers and candy just before Valentine’s Day, or delivering a political speech right after a major news event. Sophisticated ad campaigns commonly roll out carefully-timed phases to grab our attention, stimulate desire, and generate a response. 

Life Insurance commercial analysis

Hey you guys!! it's been a long time since the last post, so yeah i got an assignment to analyze a commercial and look for the connection between the commercial and 'Life Insurance' , the commercial titled "Silence Of Love : Thai Life Insurance Commercial" 

This commercial presented by MUANG THAI LIFE INSURANCE

WHAT IS MUANG THAI LIFE INSURANCE?

Muang Thai Life Insurance Co., Ltd. is a Thai life insurance company based in Bangkok. The company’s headquarters is at street no. 250, Rachadaphisek Road, Huay Kwang.The company was officially founded on 6 April 1951. The first headquarters of the company was on Suapa Road, Bangkok. One of the founders was Chulind Lamsam, Managing Director, along with business associates and high-ranking officers in the government sector. The company served as a source of fund for the government sector. Also the company offered long-term savings. This helped in the efforts to develop economic, trade and industrial sectors of the country.The company was the first life insurance company to be appointed under the royal patronage of King Bhumibol Adulyadej, which entitled the company to bear on all company’s documents the royal Garuda emblem. Muang Thai Life Assurance was also the first life insurance company that attained the International Standard Certification ISO 9001:2000. The company continued to grow and in the year 2010 had a countrywide network of more than 250 branches, including agency offices. The chairman was Photipong Lamsam, Sara Lamsam was Director- President and Chief Executive Officer.

Source           : http://en.wikipedia.org/wiki/Muang_Thai_Life_Assurance

Extrnal link   : Muang Thai life Assurance

Muang Thai life Assurance

As we see, the girl hates her father so much because of his deaf, she just wants a normal father just like everyone else, someone that understand what she's saying, and listen to her, one day on her birthday, she decided to committed suicide, while her father waits for her to celebrate her birthday, the father found his daughter had cut her wrist, he immediately bring his lovely daughter to the hospital and look for help.

her father wants the doctor to help her, and he would give anything for his daughter life, then he sacrifices himself and donate his blood for his daughter, his daughter saved but not for his life, then she realized that her father is the best father she ever had despite of his lack.

THE CONNECTION BETWEEN THE COMMERCIAL AND LIFE INSURANCE

the connection is, Everyone must have a life insurance, so if someday something bad happen such as accident, death, etc we will not feeling bothered, the life insurance will help without paying and you will have a secure life

So, that was my analysis about the commercial, i hope you enjoyed reading it, thanks. and don't forget to leave the comment below, see you next time!

Second Assignment- "The Connection between Pond's Flawless White and Love Conquers All"

Hey there! last Wednesday, my lecture gave me an assignment to analyze an advertisment, and look for connection between Pond's Flawless White and Love.

Maybe, There's lot of people wondering what is the actual connection between them, so now i'll present you the Pond's Flawless White Ad videos first then, followed by my own opinion about the connection.

    First Episode

Second Episode

Third Episode

Fourth Episode

In these videos i gave you, you see, there's some characters, they're Rose, Tom, and Tom's Mom, and Rose's Parents, Rose comes from a poor family who lived in a countryside, meanwhile Tom and his Mom, come from a rich family who own a building project that makes Tom's Mom destroys illegal building in that countryside where Rose lived in, Tom's Mom intended to build a residence.

Short story, one day, Rose watched a commercial that is Pond's Flawless White, that makes the black spots on her face disappear in seven days, so she tried it in seven days.

One day before the construction, a big bulldozer about to destroy the three where Rose and Tom first met and fell in love, Rose tried to hold the bulldozer by herself, but the bulldozer keep coming to the three and about to hit her, when Tom saw her holding the bulldozer, he immediately saved her, and they're save, saw Tom saved Rose, Tom's Mom felt sad and touched, and canceled the residence. 

For the conclusion. Pond's Flawless White "love conquers all", this ad is portrayed a beautiful women that is tall, long haired, pointed nose, and white skinned, after she used the product it makes her even more beautiful, and it makes us think, that if you using this product in seven days to erase the black spots on your face, it's gonna make you beautiful and you can conquer a man, even makes people change their perception after using this product and make them love you because this product makes your skin clean and brighter.

So, that was my opinion and conclusion about Pond's Flawless White "love conquers all", i'm gonna be happy if you leave a comment, Thanks ;)

Tugas Keterampilan Komputer 1A

Printer adalah suatu alat untuk mencetak tulisan  (dokumen) yang terlihat pada layar monitor dan lain-lain yang terkandung dalam komputer termasuk data yang tersimpan.

v  Evolusi Printer adalah sebagai berikut.

-        Mesin ketik mekanik

-        Mesin ketik elektrik

-        Printer dot matrix

-        Printer  Ink jet

-        Printer laser jet

v  Pada dasarnya printer itu terbagi menjadi 2 kategori diantaranya yaitu :

-        Impact, printer ini menggunakan mekanisme yang menyentuh kertas untuk dapat menghasilkan cetakan, yang termasuk ke dalam kategori ini diantaranya Karakter Printer dan Dot Matrix Printer

-        Non Impact, printer jenis ini tidak menyentuh kertas untuk dapat menghasilkan cetakan. Yang termasuk ke dalam kategori ini diantaranya Inkjet Printer, Laser Printer, Solid Ink Printers, Dye Sublimation Printers, Thermal Wax Printers, Thermal Autochrome Printers, Plotter.

v NON IMPACT PRINTER

A.     Inkjet Printer

Inkjet printer adalah alat cetak yang sudah menggunakan tinta untuk mencetak dan kualitas untuk mencetak gambar berwarna cukup bagus. Kecepatan mencetak jumlah halaman pada printer Inkjet tidak sama, tergantung pada jenis Nonimpact printer merk printer tersebut.

Proses pencetakan pada inkjet printer, dimulai dengan bahan termoplastik dan materi pendukung (lilin) ​​yang ditahan dalam keadaan meleleh dalam dua reservoir panas. Bahan-bahan ini masing-masing diteruskan ke kepala cetak inkjet. Kedua bahan tersebut akan  langsung dingin dan mengeras. Setelah lapisan telah selesai, kepala penggilingan bergerak di lapisan untuk meratakan permukaan.Lift kemudian menurunkan platform membangun dan bagian sehingga lapisan berikutnya dapat dibangun. Setelah proses ini diulang untuk setiap lapisan dan bagian selesai, bagian tersebut dapat dihapus dan bahan pendukung lilin bisa mencair.

B.     Thermal Printer

Printer ini menggunakan kepala cetak yang berisi jarum-jarum besi yang masing-masing dipanasi secara terpisah. Kertas yang digunakan adalah khusus yang peka terhadap panas.

Jarum besi yang dipanasi, bila diletakkan dekat dengan kertas yang peka panas tersebut menyebabkan bentuk karakter akan terbakar di kertas. Thermal printer tidak dapat mencetak bentuk yang berwarna.

C.     Laser Jet Printer

          Printer jenis ini memakai sistem yang hampir sama dengan sistem yang dipakai oleh mesin foto-copy, sehingga hasil cetakkannya jauh lebih rapi jika dibanding dengan printer-printer sebelumnya.

  Proses pencetakkannya dilakukan dengan mem-fokuskan gambar yang akan dicetak titik pertitik yang dilakukan oleh semi conductor laser. Karena output yang dihasilkan sangat memuaskan, maka printer jenis laser jet sangat cocok digunakan oleh pelbagai percetakan. Selain itu, pilihan huruf yang dimiliki juga sangat beragam, demikian pula style ataupun bentuk dari huruf yang bersangkutan

D.    Electrostatic Printer

  Electrostatic printer menggunakan kepala cetak yang berisi jarum-jarum besi yang diberi aliran listrik. Cara kerja Electrostatic printer sama dengan thermal printer, kecuali kertas yang digunakan adalah kertas khusus yang dilapisi dengan alumunium oksida. Electrostatic printer juga tidak dapat mencetak bentuk yang berwarna-warna.

E.     Thermal Transfer Printer

Thermal transfer printer merupakan printer teknologi panas (thermal) yang terbaru dan dapat mencetak dalam bentuk warna-warna. Thermal transfer printer menggunakan kepala cetak yang dipanasi dan suatu karbon yang mengandung partikel-partikel tinta yang dilekatkan pada lilin. Jika lilin ini meleleh partikel tinta akan terlepas dan melekat di kertas.

Pencetakan transfer termal digunakan untuk mencetak informasi variabel kode batch, kode tanggal, nomor urut, teks, diagram dan kode bar ke label akhir pallet, karton atau kotak, untuk pergudangan dan distribusi kebutuhan.

 Untuk thermal printer yang mencetak lebih cepat, pengguna harus menentukan kertas termal yang lebih sensitif. Label termal dengan respon yang lebih cepat termal dapat mencetak dengan kecepatan hingga 12 inci (305mm) per detik, atau pada kecepatan lebih lambat di mana suhu print-head dapat dikurangi, sehingga kehidupan print-head lebih panjang.

v IMPACT PRINTER

A.    Dot Matrix Printer

Dot Matrix Printer menggunakan serangkaian pin kecil dan pita tinta, menyebabkan tinta berpindah pada kertas pada titik sentuhannya.

Printer jenis dot matrix membentuk karakter yang tercetak berasal dari sejumlah titk-titik (dot)

 “Head” Printer dot matrix mempunyai element yang terdiri dari jarum-jarum yang menekan pita (ribbon) sehingga dapat mencetak pada kertas.

Cara mencetak tersebut dinamakan “IMPACT” .  Kelebihan dari printer dot matrix adalah kecepatan cetaknya yang mencapai 400 cps, sekitar lima kali lebih cepat dari Letter quality dan dapat mencetak grafik. Kelemahan dot matrix adalah kualitas hurufnya tidak sebagus letter Quality.  Kelemahan lainnya adalah proses mencetak dari kiri ke kanan, kemudian dari kanan ke kiri pada baris berikutnya sehingga untuk mencetak satu baris teks menjadi lambat.  Matrix dalam matematika, array segi empat terdiri dari jumlah atau ekspresi yang ditetapkan oleh baris dan kolom.

Dot tanda titik bisa juga disebut point. Dot Matrix Printer printer berbasis matrik titik. Printer yang bekerja dengan menjalankan jarum di atas pita tinta. Head dari printer jenis ini, terdiri atas 7 atau 9 ataupun 24 jarum yang tersusun secara vertikal dan membentuk sebuah kolom.

Pada saat bekerja, jarum yang ada akan membentuk character images melalui gesekan-gesekan jarum pada karbon dan kertas.  Printer jenis ini juga merupakan character printer. Kecepatannya sangat bervariasi, tapi untuk Epson LX-80, adalah 80 caharacter per second.

Cara kerja dot matrix yang mirip mesin tik ini bisa diaplikasiin juga buat pencetakan beberapa kertas sekaligus, dengan kertas karbon yang diselipkan di tiap halaman kertas.

B.    Daisy wheel printer

Printer jenis ini menggunakan kumpulan huruf yang tersusun dalam sebuah piringan. Oleh pemakai, piringan ini bisa diganti-ganti sesuai dengan jenis huruf yang diinginkan. Cara bekerjanya relatip sangat lambat serta tidak lebih cepat dari mesin ketik listrik. Walaupun begitu, kualitas huruf yang ditampilkan sangatlah bagus. Kelemahan lainnya adalah, printer jenis ini tidak bisa digunakan untuk mencetak gambar ataupun grafik.

Pada saat mencetak, mekanisme dari printer akan memutar piringan sehingga posisi huruf yang dibutuhkan bisa tepat pada tempat yang dibutuhkan. Pada posisi seperti itu, hammer (palu/pemukul) akan menekan huruf yang bersangkutan sehingga menyentuh pita (karbon) dan kemudian diteruskan diatas kertas yang berada dibalik karbon/pita. Terjadilah pencetakan huruf demi huruf.Pada saat mencetak, mekanisme dari printer akan memutar piringan sehingga posisi huruf yang dibutuhkan bisa tepat pada tempat yang dibutuhkan. Pada posisi seperti itu, hammer (palu/pemukul) akan menekan huruf yang bersangkutan sehingga menyentuh pita (karbon) dan kemudian diteruskan diatas kertas yang berada dibalik karbon/pita. Terjadilah pencetakan huruf demi huruf.

Dikarenakan cara mencetak printer jenis ini berdasar huruf demi huruf, maka printer ini juga dikenal sebagai character-printer. Kecepatan cetaknya relatif lambat, yaitu berkisar 40 hing100 character per-second

C.     Thimble printer

Thimble printer juga merupakan letter quality printer menggunakan elemen berbentuk thimble yang terdiri dari  batangan plastik yang diatur melingkar seperti daisy wheel tetapi batangan tersebut dibengkokkan. Pola dari karakter ada di ujung batangan plastik tersebut.

D.    Chain printer

Chain printer menggunakan suatu rantai yang berisi karakter-karakter untuk membuat hasil cetakannya.
Rantai tersebut akan berputar secara horizontal dan setelah tepat  pada posisi percetakan, palu pemukul akan mengetuk pola karakter di rantai dan melalui karbon, bentuk dari karakter akan tercetak di kertas. Chain printer mempunyai kecepatan yang tinggi sampai 1000 baris per menit.

E.     Band printer

Band printer cara operasinya sama dengan chain printer, tetapi menggunakan pita besi (steel band ) yang berisi kumpulan pola karakter.

F.     Drum printer

Drum printer adalah printer yang kumpulan karakternya diletakkan pada permukaan luar dari suatu  drum metal. Tiap-tiap posisi kolom pencetakan terdapat satu lingkaran kumpulan karakter d drum. Proses pencetakan karakter dilakukan dengan memutar drum sampai pada bentuk karakter yang diinginkandan suatu palu pemukul akan mengetuk karakter tersebut.

G.    Serial printer

Pada prinsipnya, serial ialah pengiriman data dilakukan per bit, sehingga lebih lambat dibandingkan parallel seperti pada port printer yang mampu mengirim 8 bit sekaligus dalam sekali detak. Beberapa contoh serial ialah mouse, scanner dan system akuisisi data yang terhubung ke port COM1/COM2.

H.    Line printer

printer ini terdiri rantai karakter atau pin yang mencetak keseluruhan baris pada satu waktu. Printer  ini sangat cepat tetapi dengan kualitas yang rendah.

I.      Page printer

Dapat mencetak satu halaman tiap saat. Yang termasuk page printer adalah laser printer. Kecepatan dari page printer juga biasanya diukur dengan satuan lpm (lines per minuts atau ppm ( pages per minuts).

J.      Intellegent printer controller

Intelligent Printer Controller merupakan alat yang dapat digunakan untuk menghubungkan beberapa komputer dengan sebuah atau beberapa printer, sehingga sebuah printer dapat dipergunakan bersama-sama secara otomatis atau dapat dipindahkan antara printer satu dengan printer lain.

v  Video Display

A.     Alphanumeric display

Alphanumeric display digunakan hanya untuk menampilkan text karakter (huruf, angka dan karakter khusus). Layar display dibagi menjadi beberapa baris kolom. Layar CRT yang banyak digunakan adalah berbentuk 25 baris dan 80 kolom (misalnya computer IBM PC). Ada beberapa yang menggunakan layar CRT yang dibagi dalam 25 baris dan 40 kolom (misalnya computer apple II). Dan ada juga yang dibagi menjadi 16 baris dan 60 kolom (misalnya computer radio shack). Tiap-tiap sel baris dan kolom terdiri dari pixel yang membentuk matrik untuk masing-masing posisi karakter. Jumulah dari pixel untuk membentuk suatu karakter tertentu untuk tiap-tiap sel, dapat terdiri dari matrik 6×8, 8×8, 8×10 dan lain sebagainya.

Pola dari karakter yang akan ditampilkan dilayar diletakkan di suatu daerah tertentu (dikenal dengan istilah charcer map) di ROM (red only memory). ROM berupa chip yang digunakan untuk menyimpan pola dari karakter disebut dengan character generator. Misalnya “A” akan ditampilkan dilayar, CPU akan mengirimkan kode untuk karakter ke ROM di charakter map dan pola dari karakter akan dikirim ke lokasi sel tertentu di layar.

B.     Graphic display

               

Graphic display dapat menampilkan grafik maupun gambar. Grafik banyak dipergunakan baik pada aplikasi teknik maupun pada bisnis. Gambar banyak ditemukan pada bidang aplikasi teknik sipil, arsitek, mesin. Karena grafik dan gambar semakin dibutuhkan pada komputer, sekarang ini hampir semua komputer melengkapi layar terminalnya dengan graphic display.

Graphic display dapat menampilkan grafik dan gambar dengan beberapa macam resulusi. Misalnya pada komponen komputer IBM PC dapat dalam bentukre sulusi menengah (medium resolution) dan resulusi tinggi (high resulution).untuk resulusi menengah, jumlah titik-titik (pixel) dilayar adalah baris mendatar sebanyak 200 titik dan kolom vertical sebanyak 320 titik. Untuk resulusi tinggi, jumlah titik-titik (pixel) di layar adalah baris mendatar 200 titik  dan kolom vertical sebanyak 640 titik. Karena resulusi tinggi mempunyai jumlah pixelyang lebih banyak, tentunya grafik atau  gambar yang dihasilkan akan lebih padat dan lebih baik.

C.     Monochrome display

Monochrome display menggunakan layar dengan warna tunggal, biasanya berwarna hijauphospor atau ada berwarna orange. Kelebihan Monochrome display dibandingkan dengan color display adalah karakter yang dibuat lebih rapat. Sedangkan kekurangannya adalah tidak berwarna-warna(hanya berwarna tunggal). Misalnya untuk komputer IBM PC yang menggunakan Monochrome display, tiap-tiap karakter di bentuk dari matrik lebar  9 pixel dan tinggi 14 pixel.

    D.    Color display

Color display menggunakan  tiga sinar elektron yang terpusah yaitu berwarna     merah, biru dan  hijau yang dapat di kombinasikan untuk membentuk warna di inginkan di layar. Color display lebih mahal dibandingkan dengan Monochrome display, karena dibutuhan sirkuit dan komponen tambah  yang dibutuhkan untuk menghasilkan warna.

E.     Computer display projector

Proyektor adalah alat yang befungsi memproyeksikan atau memancarkan data atau slide yang bersumber dari komputer, DVD player, televisi atau media lain yang sudah dicetak. Media lain contohnya kertas atau plastik transparansi.

Dengan alat ini, tampilan yang bersumber dari komputer, televisi, atau DVD player dapat dipancarkan dengan tampilan yang besar. Sehingga cocok digunakan untuk proses belajar mengajar, presentasi, bahkan membuat home theater.

Yang tidak kalah penting dalam pemakaian LCD Projector adalah screen projector. Screen projector adalah layar yang digunakan sebagai tempat dipancarkannya sinar LCD Projector. Ada kalanya penggunaan screen diganti dengan tembok putih. Namun ada kelebihan penggunaan screen projector yakni sumber cahaya lcd dapat dipancarkan dari belakang screen. Sehingga dalam presentasi atau acara yang menggunakan proyektor dapat terlihat lebih rapi.